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Swot
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Swot

ABONE OL
15 Ağustos 2015 19:13
Swot
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ABONE OL

What is SWOT:
A swot analysis consists of evaluating an organization’s internal strengths and weaknesses and external opportunities and threats.It’s a valuable strategic planning tool,because it focuses on the key elements of an organization’s position within a community.
Why to use it:
To develop a plan that takes into consideration many different internal and external factors and to maximize the potential of the strengths andopportunities while minimizing the influences of the weaknesses and threats.
When to use it:
While developing a strategic plan and focusing on it or trying to find a solution to a problem after you have analyzed the external environment (economy,culture,demographics…).
How to use it:
A swot analysis is grouped into two main components: internal issues (strengths,weaknesses) and external issues(opportunities,threats).

Internal Issues:

Strengths:
Those that an organization is doing right or is good at.It may be a skill, competence,a patent,a process… or a competetive advantage the organization has over others.
Strengths(unique skills,natural advantages, existing local resources) can obtain a comperative advantageas a way of doing business that distinguishes a organization from its competitors in some market.
It can be explained in two questions:
• What are your advantages?
• What do you do well?
Weaknesses:
Something an organization lacks or does poorly as compared to others.(disadvantages,resources and capability limitations)
It can be explained in three questions:
• What could be improved?
• What is done badly?
• What should be improved?

External Issues:

Opportunities:
These are events,situations in the external environment that are chances for an organization to develop competetive advantages.These situations are not in the control of an organization.These situations can be list:
• Changes in the social,economic and political environment
• New technologies and processes
• Lack of current community,network resources
• Unmet community needs
• Partner,staff and community capabilities
• Size,location and strategic positioning
• Organization flexibility and focus
It can be explained in two questions:
• where are the good chances facing you?
• What are the interesting trends?

Threats:
An external factor which can cause a decline in an organization’s future performance.
Factors can be list:
• Resistance to change
• Lack of interest or motivation
• Lack of commitment
• Lack of flexibility or focus
• Mismatch of skills and resources with the strategic direction
• High risks or impossible probobalities
It can be explained in five questions:
• What difficulties do you face?
• What is your competitor doing?
• Are the required specifications for your job,products or services changing?
• Is changing technology threatening your position?
• Do you have bad debt or cash-flow problems?


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